But one thing she said stuck with me. "Build your email list. Whatever you do, build your email list."
So I did. I made content that helped people and gave away guides and resources they could opt in for and give me their email. I was doing all of this between diaper changes and toddler chaos and trying to figure out what I was even doing online.
During that time, I grew my list to 12,000 subscribers with no strategy, posting one YouTube video per week.
Then I launched my first digital course. And those 12,000 people became my first buyers, generating $52,000 in a weekend.
For every one person on your email list, it's $1 in revenue per month forever (with appropriate marketing).
1,000 subscribers = $1,000/month, 10,000 subscribers = $10,000/month.
And I continued to build it over the next few years. And today, I've had over 150,000 people opt-in and have generated over $20,000,000 in digital course sales from those emails!
CRAZY! And I'm just a shy girl from humble beginnings.