Can I be honest with you for a second?
When I first started building my business online, I was doing everything I was supposed to do. I was posting. Showing up. Trying things.
And then someone told me to build an email list.
I didn't fully get it at first. It felt like extra work on top of everything else I was already doing.
But something in me thought... wait. This might be important.
So I started. Slowly. Inconsistently. With zero strategy and honestly, zero idea what I was doing.
And that one messy, imperfect decision?